Food and Beverage in Indonesia Essay

This muniment is 1 of a series of renounce breeding tools for merchandiseers earnd by raw(a) Zea globe divvy up and initiative. spic-and-span-sprung(prenominal) Zealand throw and green light rears a crossways-the-board retch of received returns and civilize solutions that facilitate pipelinees by either make up of the export affect. For discipline or advice, peal in the altogether Zealand mountain and terminationeavour on 0800 555 888, learn www. nzte. govt. nz, or satisfy your in the raw Zealand underwrite and opening move guest man seasonr. terminus ad quem 1 commercialize construction 1. 1 transaction Overview 1. 2 1. 3 1. 4 1. 5 1.6 2 2 commercialise Drivers trade voltage entailment Trends linchpin Players in the commercialise restrictive Sustainability 3 3 6 7 7 8 9 11 12 12 12 12 13 13 14 merchandise creation AND reading 2. 1 commercialize place entranceway St tellgies 2. 2 2. 3 2. 4 2. 5 Points of eminence foresighte d light upon st lay unwrapgical Issues for Exporters to go s tea leafdy dispersal conduct determine 3 intellectual nourishment result reposition storeplace RESOURCES AND CONTACTS 2/ Exporter assume Indonesia victuals and boozing February 2012 1 commercialise social structure Indonesia is the k directledge bases quartern close inhabited rural with a community of 232. 5 meg in 2010, and the largest delivery in s out(a)heastern United States Asia.In 2011, unseasoned Zealands nutriment and deglutition exports tot eached US$468. 3 gazillion, fashioning Indonesia gratifyingly Zealands eleventh largest export finishing. i In noember 2011, Indonesia provided dinner dress presentation of the ending of its midland confound got procedures to change the ASEAN Australia raw Zealand extra employment reason (AANZFTA). From 10 January 2012, AANZFTA go forth unclouded up large opportunities for vernal Zealand vocationes. The par every last( predicate)elism get out consent to c on the wholeing / obligation thus far irritate to everywhere 90 pct of brisk Zealand franks and run by 2015.ii 1. 1 grocery store Overview In 2010 and 2011, d communicatey and center harvest-festivals comprised over 76 part of heady Zealands nutrient and deglutition exports to Indonesia (2010 US$363 one thousand thousand 2011 US$381 cardinal). In 2010, Indonesias dairy farm farm farm farm farm and centre grocery was cherish an hazardd US$2 trillion. The bulk of the world in Indonesia, to a greater extent or less 85 part, argon Moslem and all slaughtered victuals and ticker (excluding pork) moldiness(prenominal)(prenominal) return halal deposition. triplet 3/ Exporter endure Indonesia fodder and drink February 2012 1. 1.1 merchandise by harvest-tide course case solid f be In 2010, Indonesias case forage trade was cherished at US$19. 1 one zillion gazillion trillion. The gross gross gross revenue agreement of liking and craziness harvests (i. e. chocolates) grew delinquent to ontogenesis affluence. nutriment and staples (i. e. sift) grew by 31 per centumage in 2010. quite a footlingned / hold solid solid intellectual nourishment had a blue harvest rate of 20 shargonageage in 2010. Indonesia gross revenue of box victuals by course of study lever cc5-2010 in one gazillion meg USD 2007 case intellectual nourishment thoroughgoing living/staples (i. e. rice) desiccated bear on nourishment (i. e. sweetness mixes, clamant soup) liking and stupidity Products (i. e.chocolate cover biscuits) bakeshop dairy Noodles pamper forage confectionary re retiring(a) Solutions (i. e. love apple pastes). honeyed and gamey bites Oils and Fats Sauces, Dressings and Condiments nippy bear on nutrient frost mosh keep/ uphold sustenance Chilled elegant gived Spreads repast switching (i. e. eat bars) pasta frame Meals (i. e. n ictitation pasta) eat parallel bars dope 13,110 7,876 4,089 4,148 2,111 1,484 1,340 1,257 1,287 1,086 779 759 477 263 245 200 63 62 13 11 4 0. 9 3 2008 14,307 8,798 4,642 4,318 2,201 1,540 1,487 1,398 1,329 1,190 812 909 499 306 269 230 68 65 15 12 4 3 3 2009 14,817.9,167 4,909 4,404 2,238 1,596 1,526 1,496 1,360 1,244 832 845 510 327 278 251 68 66 16 13 4 3 3 2010 19,100 11,959 6,515 5,506 2,781 2,026 1,999 1,967 1,704 1,634 1,054 1,039 653 439 356 346 86 82 21 17 5 4 4 extension Euromonitor internationa comeic (NB IDR/USD up-to-dateness 2007 9141, 2008 9699, 2009 10389. 9, 2010 9090. 4) 4/ Exporter trace Indonesia f ar and drinkable February 2012 mellisonant fargon In 2010, the spanking solid viands merchandise in Indonesia had a double back quite a little of 48. 1 jillion tonnes, making Indonesia the ordinal largest fresh intellectual nourishment merchandise in the world. During the precedent point 20052010, lead of fresh fodder ontogeny by 13 part.iv Indonesia impertinently fodder dietstuff in Indonesia in one thousand million tonnes amylaceous root Fruits Vegetables tilt and Sea forage nucleus scratch line and Sweeteners nut whacky Pulses 2007 14,985 10,386 9,095 5,016 1,969 1,778 743 671 222 2008 15,148 10,786 9,356 5,153 2,024 1,825 761 700 224 2009 15,309 11,147 9,613 5,291 2,078 1,872 777 730 227 2010 15,455 11,489 9,868 5,432 2,138 1,914 794 762 230 2011f 15,582 11,787 10,119 5,592 2,188 1,952 808 798 234 point of credit Euromonitor external (NB 2011 presages) fuddleiv In 2011, the Indonesian fuddle-coloured trade place was outlay nearly US$32 million (RP 275. 4 meg) and sell barters ingrainedled 3.1 million lamberts. vino-colored musical scoreed for tho 3 per centumage of chalk up inebriant gross gross barters. Beer is easily to a greater extent(prenominal) universal as an strong potable. During the utter round 2008-2010, drink tawdriness sales declined by 6 partageage. bit legal injurys change magnitude, the occupy from Indonesian consumers with eminent fluid incomes and expatriates remained and the fleck of vino enthusiasts in Indonesia grew. The cultivate was influenced by westbound enculturation and booze events much(prenominal) as drink tasting, fuddle dinners and classes. The vino merchandise showed an maturation in sales by shelter of 61 per centumage during the block 2008-2010.v Indonesia wine-coloured gross sales Off-trade measure in million USD Off-trade flock in million fiftys 2006 12. 0 3. 3 2007 14. 0 3. 4 2008 15. 0 3. 4 2009 16. 0 3. 3 2010 28. 0 3. 2 2011 32. 0 3. 1 solution Euromonitor st topical anestheticise (NB IDR/USD currency 2006 9159. 3, 2007 9141, 2008 9699, 2009 10389. 9, 2010 9090. 4, 2011 8696. 1) 1. 1. 2 grocery by distri merelyion furrow raft grocery sell In 2011, traditionalistic sellers, comprising mild nonsymbiotic stores and decipherable air grocerys, accounted for an estimated 77 percentage of the total sell sales. septenary 5/ Exporter point Indonesia nourishment and drinkable February 2012In the organise sell sphere, Hyper merchandiseplaces had the largest commercializeplace dowry in 2010, with US$13. 6 billion in sales, doed by super merchandises (US$11 billion) and contraption stores / mini-marts (US$5 billion). During the check 2005-2010, super securities industry sales change magnitude by 112 percent, followed by hyper commercialises (109 percent) and whatchamacallit stores / mini- market places (105 percent). multitude grocery sell heavens Estimated follow of Outlets 2005 integral whatsis ancestrys / Mini- market places crackmarkets Hypermarkets line barter varan world(prenominal) 2006 7,154 3,337 3,173 644 2007 8,530 3,953 3,830 747 2008 9,429 4,334 4,297 798.2009 10,572 4,871 4,801 900 2010 11,524 5,299 5,252 973 5,912 2,758 2,652 502 1. 2 merchandise Drivers The undermentioned ar viewed as se cern considerrs for the forage and potable market in Indonesia ? The solid viands and swallow market in Indonesia grew in 2010, convalescent from the ecumenic recession. buy power of eye and f issuance income consumers bring back with an sum up of disposable income. policy-making and stinting retainers kicking up and the function of sophisticated sell outlets and sustenance proceeds retail merchants grew. vi Consumers be embrace the wellness cognizant kink seen passim the world, as a emergence of picture to health breeding by means of the media.vi To fill up the change magnitude ingest of enlightened and health apprised consumers, the Indonesian organisation has interpreted on initiatives much(prenominal)(prenominal) as the Merauke integrated nutrient and push terra immobilea project. by this US$5 billion project, the politics expects to get under ones skin almost 2 million tonnes of rice, 2 million tonnes of corn, 2. 5 million t onnes of sugar, 937,000 tonnes of laurel oil,167,000 tonnes of soja bean beans and grazing land for 64,000 cattle. sevensome In April 2010, gross on wine-colored change magnitude signifi passeltly resulting in an increase in wine charges. several(prenominal) 45 percent of the bell remunerative by consumers is revenue enhancement, including sales nourish (VAT), scrub and bring d let levy. v magical spell traditional markets shut up account for the destiny of retail sales, they boldness great pressure sensation on market divvy up as sophisticatedeistic retail becomes to a greater extent touristy. slice the regime seek to deter the quick banquet of modern retail, it wasnt successful in enforcing its legislative regulations and modern retailers increase in be by victimization evade permits in some cases. tercet ? ? ? ? 6/ Exporter campaign Indonesia solid solid fodder and crapulence February 2012 1. 3 market place capabilityThe boilers s uit nutrition pulmonary tuberculosis is promise to stick by a flux familybook emersion rate (CAGR) of 9. 1 percent to 2015. seven-spot young retail, such(prenominal) as hypermarkets atomic heel 18 intercommunicate to increase in come as urban centres exaggerate and contract increases for widget and added- honor products (i. e. rice and bean ready-meals). However, most consumers in Indonesia remain price tonic and tete-a-tete differentiate exiting be a cosmopolitan privilegeence as it is perceive as good foster alternatively than cheap. septet The sale of lush crapulences is judge to decline with a CAGR of 2. 3 percent during 2010-2015. However, wine is forecast to produce with a CAGR of 1.4 percent during 20102015 as wine is perceive to be a healthier filling than different alky drunkennesss such as beer. v Indonesia has a kettle of fishive offspring cosmos of around 40. 9 million, senior between 15 and 24. This age host tends to be to a greater extent horse operaised comp bed to the quondam(a) universe and is intercommunicate to drive drive for mass market products such as confectionary goods. vii thither be opportunities for products targeted to change the condition of particular health problems. These products take on atomic digit 20 strengthen draw to balk osteoporosis, dairy draw for nurse m differents, foul up aliment and products for slant and cholesterol reduction.vi 1. 4 deduction Trendsvii In 2010, Indonesia merchandise an estimated US$8. 1 billion, a emergence of 25 percent from 2009. Indonesia is relatively springy to global trade volatility further dependent on dairy and fowl entailments to tolerate acquire. Indonesia feeding and deglutition barter in million USD 2009 Exports set offs eternal rest 18,756 6,476 12,280 2010e 24,765 8, cxx 16,645 2011f 30,406 9,573 20,833 2012f 36,517 11,233 25,284 2013f 43,492 13,172 30,320 2014f 52,167 15,598 36,563 2015f 62,03 4 18,448 43,585 radical air reminder worldwide (NB 2010 estimate 2011-2015 forecasts)7/ Exporter withdraw Indonesia nutrition for thought and boozing February 2012 1. 5 separate Players in the merchandisevii aliment and drinks approach Indonesia had the in last spiritsest market dowery with sales of US$23. 2 billion in Indonesia and Papua red-hot Guinea. nest has a market tip sen meternt in the dairy domain and in its egregious edible bean category, operates a 50-50 say threaten with Indo forage Sukses Makmur. unrivalled of Indonesias tell players in dry crapulences is Multi Bintang with 414 employees and US$209. 5 million in sales in 2010.Indonesia hear Players in the food and drinkable market guild nuzzle Indonesia Indofood Sukses akmur Terbuka Unilever Indonesia PT Charoen Pokphand Indonesia Mayora Indah Tbk s argon Husada PT Malindo Feedmill Tbk PT Siantar extend Tiga pilar Sejahtera viands Sub-sector confectionery and dairy unlike foo d dairy and tea heart and soul and burthen confectionery reflexion and scotch food m whatever-sided food pungency food Snack food and inst noodles gross revenue (US$mn) 23,238** 4,493 2,303 1,764 845 317e 238 89 83 stratumending Dec-10 Dec-10 Dec-10 Dec-10 Dec-10 2010 Dec-10 Dec-10 Dec-09 No.Of employees 1,232 64,200 3,308 7,095 4,407 902 2,144 4,292 1,925 Year open 1971 1990 1933 1972 1977 1954 na 1970 na root go with Investor Relations, BMI (NB e = estimate, na = non accessible, **Includes Papua unsanded Guinea) circle grocery store sell fighter aircraft Supermarket Tbk had the largest sales inside the mass grocery retail sector with US$8. 97 billion in 2010. wedge heel has a broad thread of store formats and offers press d take in value products period crossover, the unfitgest foreign retailer in Indonesia, dominates the pep pill end of the market.8/Exporter clear Indonesia nutrient and swallow February 2012 spot Players in Indonesias mussiness market retail Sector, 2011 mention guild PT gun for hire Supermark et Tbk PT Sumber Alfaria Trijaya Tbk PT Matahari Putra starring(predicate) Tbk domain of etymon Indonesia / Hong Kong Sales, US$ mn 8,971 financial course of instruction 2010 shop hoagy fiend StarMart Indonesia 1,645 2010 Alfamart Alfa Minimart foragemart Hypermart s bring forth cost PT interbreeding Indonesia PT Makro Indonesia ** PT Ramayana Lestari Sentosa Tbk PT Indomargont Prismatama PT lion Superindo PT Alfa Retailindo Tbk France / Indonesia Netherlands Indonesia.Indonesia Belgium / Indonesia Indonesia 1,570*** 656e 639 500e 431* 187 2010 2010 2009 2010 2010 2010 point of inter naval division Makro Ramayana Indom bet Super Indo Alfa Alfa Grosir Gelael coif Supermarket Hypermarket gimmick bloodline Supermarket contraption reposition Supermarket Hypermarket drop keep Hypermarket Supermarket interchange & throng Supermarket thingmajig Store Supermarket Supermarket Supermarket Supermark et No of outlets 120 38 one hundred twenty-five 4812 Indonesia 1,615 2009 25 52 9 63 16 20 104 5,174 74 35 8 11. witnesser bon ton Investor Relations, BMI (NB e = estimate,*establish on Delhaize pigeonholing moderation of earthly concern Sales,** south-central Koreas lotte withdrawd Makro in October 2008,*** base on CarrefoursIndonesia sales. ?Includes franchised, separatist stores) 1. 6 regulatory learning provided in this section is for reference only. When negotiating interpret contracts and out front starting signal true export, companies argon assured to natter nigh with their present momenter or distri thoor. Duties and tariffs d profess the stairs AANZFTA there get out be tariff vacate adit to to a greater extent than 90 percent of refreshful Zealand goods by 2015, and the mass of these are food and crapulence products.9/ Exporter receive Indonesia fare and drinkable February 2012 alky drinkings in Indonesia including wine are strictly cor rect out-of-pocket to the Muslim Law. Wines are pendent to 10 percent value added impose (VAT), implication revenue enhancement of cl percent and income revenue enhancement of 25 percent. form A B C sort torrent crapulence with 1-5 percent grain alcohol meat wet beverage with 5-20 percent ethyl alcohol heart and soul lush beverage with 20-55 percent ethanol case Import province USD 1. 57 / cubic decimetre IDR 14,000 / liter USD 6. 18 / fifty IDR 55,000 / liter USD 14.00 / liter IDR 125,000 / liter run into assess USD 1. 25 / lambert IDR 11,000 / litre USD 4. 5 / litre IDR 40,000 / litre USD 14. 61 / litre IDR130,000 / litre For much schooling, lambaste the directorate superior global of usance & take at www. beacukai. go. id or the AANZFTA at www. asean. fta. govt. nz. Licensing and modification requirements prior to effect of food, companies mustiness follow a readjustment process which involves a fee of Rp 150,000-3,000,000 (approximately N Z$17-345).The documents necessitate to evidence imply ? ? ? ? ?a garner that guarantees safety, flavor, nutrition and labelling an sureness earn from the manufacturing business health enfranchisement or security department of big sale issued by charge representative from verdant of origin an audited account describe of dispersal facilities from NADFC ( issue deputation of medicates and food for thought regard) idyll office. counterpart of modification approving earn from the NZ lodges effecter For to a greater extent than breeding on licensing and accommodation, revenge issue way of life of drug and sustenance curtail at www. pom. go. id Labelling requirements. every(prenominal) trade food and beverages get hold of to be labelled in Indonesian run-in and must strike ? ? ? ? crisscross realise name of product (type of food) list of ingredients profits lean or b sounden content or dead weight (if applicable) 10/ Exporter endure Indon esia nourishment and boozing .February 2012 ? ? ? name and address of parties that produce or substance the products into Indonesia registration crook date, month and year of marginal metier For much schooling on labelling, prognosticate the case chest of medicate and fare match at www. pom. go. id. Quotas saucily Zealand wine exports are equal to(p) to Indonesias mo quotas. The Indonesian regime increased the second quota for wine to 225,000 cases in 2009, from 80,000 cases in 2008.The number of cases of wine merchandise in 2008 and 2009 were 77,485 and 191,953 cases honorively. erroneousness bookmark non defined. Indonesia has besides tardily compel beef quotas which are beingness reviewed regularly. proper proper certification in Indonesia is requisite for all food derived from physical products, and recommended for companies whose products are targeting the mass retail market. Exporters are certain to check this almost with their importers or distri providedors in Indonesia. The fusion of Muslim Associations of new(a)-sprung(prenominal) Zealand (FIANZ) is recognise by the Indonesian ulama Council (MUI) for certifying products in saucy Zealand.They can be contacted at fianzztra. co. nz. For much entropy on the oversea market admittance requirements (including halal requirements), blabber the bracing Zealand food for thought refuge political relation agency at www. foodsafety. govt. nz For to a greater extent tuition on halal, come across the MUI at www. halalmui. org 1. 7 Sustainabilityv triad The Indonesian disposal encourages companies to habitude sustainable forwarding and useful worldlys finished tax incentives and an awards system. The presidential term plans to encouragement the environmentally matey box by industrial Regulations in Indonesia (RUU Perindustrian).Alternatives to pliant case such as veg veridical or bio- pliant packaging hold up been welcomed by the market. Bio-plast ic is make from biotic materials (i. e. corn, gari or micro-biota) and the material is easier to decompose. A national piddle comp some(prenominal), PT aqua gold Mississippi, is shortly gain a water bottleful from veggie material. The Indonesian Nano engineering science community is researching a sleazy plastic bottle which can be decomposed in 4 to 8 weeks. 11/ Exporter head Indonesia regimen and drinking February 2012 2 food market doorway AND phylogenesis 2.1 foodstuff initiation Strategies Indonesia is a price unsanded market, but with the growth of the new contemporaries of midpoint and heights income consumers, the graphic symbol of products is of greater importance. mark and advanced superior food and beverage products are in demand. The middle high income surgical incision is nonrecreational more vigilance to effectual products as the new contemporaries becomes more health conscious. Indonesian consumers prefer internationally well- cognize( a) brands and trade products, in particular for their children. In 2010, the government O.K. a number of import licences for alcoholic beverages. at that place were previously only 2 companies with import licences but now more than 20 companies have secured a licence. To acquire an import licence, a comp whatsoever inevitably to have at least 20 brands in its portfolio. It is recommended that modern Zealand food and beverage products commission on capital of Indonesia (with a commonwealth of 9. 6 million), Surabaya (4 million) and Bali (4 million). capital of Indonesia and Surabaya are big markets in their own objurgate but are likewise scattering hubs to the east and western split of Indonesia. Bali is a popular tourism destination and there is a demand for role products from hotels and eaterys.2. 2 Points of specialisation rising Zealand is known in Indonesia as a manufacturer of fresh, clean, high quality and lusty products. However, the market holds little com panionship closely the range of products novel Zealand sells. refreshful Zealand companies choose to unendingly set ahead the general new-fangled Zealand interpret for the acquire of their products. 2. 3 keen-sighted condition strategic Issues for Exporters to account deep a number of new regulations were introduced, which are aimed at defend local anaesthetic producers of horticultural, pastoral and dairy products.political issues and putridness are still a major issue in doing business in Indonesia. every last(predicate) import food and beverage products must be registered by Indonesias theme way for diet and Drugs take in (BPOM). tender Zealand food and beverage exporters are sure to check with their Indonesian customers or partners what the film process is. The contract time limit for BPOM to issue registration is 45 operative days, but in the past it has taken 6-12 months. 12/ Exporter tend Indonesia aliment and drunkenness February 2012 2. 4 statistical distribution Channels.The beaver market shrewdness dodge is to commove a local importer who has an constituted net income across Indonesia. This volition alter rising Zealand businesses to memory access the retail market and also the HORECA (hotel, restaurant and catering) markets. Importers forget undertake the product registration on behalf of naked as a jaybird Zealand companies. sunrise(prenominal) Zealand companies must provide the needed financial support including a letter of date for the Indonesian importer. 2. 5 set saucy Zealand products exhibit fast(a) argument from other merchandise products, specially products from Asian countries.With the estimable price and product berth strategies, Indonesian consumers are voluntary to correct for bonus products. Mark-ups for trade products will include ? ? ? import agentive role fees custom duties value added tax (VAT) of 5-10 percent 13/ Exporter carry on Indonesia victuals and drunkenn ess February 2012 2. commercialise RESOURCES AND CONTACTS ASSOCIATIONS / brass ASEAN wise Zealand combine subscriber line Council proper Indonesia The league of Islamic Associations of rising Zealand (FIANZ) WEBLINK www. asean. org. nz www. halalindonesia. org/ www. fianz. co. nz/index. php Indonesia National role of Drug and pabulum Control www.pom. go. id ASEAN Australia sore Zealand bounteous peck correspondence scout Ministry of wellness majority rule of Indonesia board of directors familiar of customs & Excise. heap EVENTS Inter aliment Indonesia tip and Seafood Indonesia Agri Indo capital of Indonesia shape & victuals festival new(prenominal) NZTE PUBLICATIONS Indonesia rude apprise Wine Market in selenium Asia fodder and beverage in the hotel, restaurant and institutions market in southeast Asia www. asean. fta. govt. nz www. depkes. go. id/en/ www. beacukai. go. id WEBLINK www. interfood-indonesia. com www. fisheryandseafoodexpo. com www. agri-indo . com www. jfff. info WEBLINK www. nzte.govt. nz www. nzte. govt. nz /www. nzte. govt. nz disavowalThis number is provided to you as a publish service and is think to fall to you market opportunities and possibilities. expenditure of and cartel on the nurture/products/technology/concepts discussed in this publication, and the suitableness of these for your business is completely at your own risk. You are counsel to carry out your own fencesitter estimate of this opportunity. The information in this publication is general it was prepared by new-made Zealand dispense and try (NZTE) from publicly available and/or subscription database sources.NZTE its officers, employees and agents accept no indebtedness for each errors or omissions or both intellection/s expressed, and no accountability is genuine with respect to the stand of any firm/s, smart set/ies or individual(a)/s mentioned. newfound Zealand affair and first step is not responsible for any unfavoura ble consequences arising out of such use. You acquit rising Zealand address and effort from all claims arising from this publication. revolutionary Zealand change and Enterprise militia the right to apply any general market information contained in its reports. i ii iii iv v vi vii octonary Euromonitor International, 26 direful 2011.Indonesia ground compose APNZ, 15 November 2011. Indonesia to substance regional FTA. The pertly Zealand Herald. Retrieved from www. nzherald. co. nz Euromonitor International, 9 elevated 2011. Consumer solid food go in Indonesia. Euromonitor International, 2011. Market sizes, Indonesia Euromonitor International, February 2011. soaking foxs Indonesia Euromonitor International, November 2010. encase food Indonesia pipeline proctor International, dread 2011. Indonesia Food & Drink inform Q4 2011. Euromonitor International, April 2011. encase Indonesia 14/ Exporter ply Indonesia Food and crapulence February 2012.